Business Development

With the ability to publish more information, and to new formats, you may find that your adoption of or increased use of XML leads to many new markets and new revenue-generating applications for your services.

We offer considerable capabilities in developing sales opportunities for companies that operate in database-driven industries and publishing environments.

We can provide you with:

• Identification of unique selling propositions and potential customers
• Market research for new business opportunities
• Preparation of marketing and other collateral
• Sales prospect pipeline management
• Lead qualification prior to second tier response
• Needs discovery phases up to and including closure

Further information

• Download a sample business development and marketing plan table of contents